Much of the data analysis and benchmarking on offer caters to the wider hospitality sector as a whole, which can leave your business feeling left out. A bowling alley's dwell and spend does not quite compare to a high street restaurant for instance.
We have recognised that the competitive socialising sector needs tailored data analysis, research & insights to make the information work for its operators.
That's right, whether you're a standalone or a chain, you only need one login for your entire enterprise.
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We work closely with top data insight and customer feedback companies to make sure you're able to get the most up to date information as it's released.
Have a peek at some of our insights and research papers - that you get included in your membership. All updates are dropped into the membership portal - accessible anywhere.
Recognising the importance of capturing first-party data for understanding guest behaviour, we also understand the significance of providing marketers with valuable insights on their campaigns' impact on user engagement. Guest Wi-Fi plays a crucial role in contributing to operators' marketable databases, enabling post-visit contact and offering personalisation opportunities.
The report reveals that 78% of consumers are more likely to visit a pub, bar or similar venue if it offers live music. Nearly as many (73%) say they are likely to stay in a venue longer if there is live music, and 76% are likely to buy more drinks. As the cost of living crisis squeezes spending, the report suggests people will prioritise live music when going out. Two thirds (68%) think it provides a great experience with family and friends on a low budget, while 47% say they would be likely to continue visiting venues with live music even if they were short on cash.
We've collated and analysed 6 months worth of guest feedback data from many brands in the Competitive Socialising sector. This pack will help those brands see how the sector as a whole is performing, along with areas for opportunity to excel further. For the rest of the industry, this pack is helpful to see what is driving this sucess.
All of these insights are available to your whole business with just one membership and one login. That means you can keep your entire staff up to date with the latest information and benchmarking as it happens.
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